Businesses and industries are at the center of our efforts. Marketing, particularly in new industries, can be challenging. Information and resources are provided here to support your efforts.

Self-assessment tool designed to help youth apprenticeship program administrators and policymakers determine how effectively a program is engaging employers and industry to meet program development, implementation, and sustainability goals.

In this resource designed for employers, find tips for calculating the return on investment of inclusive apprenticeship, action steps, and resources for making that program inclusive.

This 30 minute video by Safal Partners covers key communication strategies about the benefits of Registered Apprenticeship.

The goal of this report is to highlight effective employer engagement practices and identify key lessons learned from implementing technology-focused apprenticeship programs. 

Jobs for the Future’s (JFF) Center for Apprenticeship & Work-Based Learning has an Employer Engagement webpage that features promising approaches for securing buy-in from employers to build apprenticeship programs and to see the value of bringing in a mo

Behavioral Insights & Apprentice Sponsorship How to Apply Behavioral Insights to Improve Employer Engagement and Expand Apprenticeship, from the National Association of State Workforce Agencies provides insights and strategies that can help make communications with employers more impactful.

This resource collection includes industry-specific tools, successful program examples, and other tools and information that can be used to help start and expand Registered Apprenticeship programs in 11 different sectors.

The Urban Institute's Guide to Learning About Local Workforce Systems is an interactive resource that allows users to quickly navigate between different aspects of local workforce systems.

This resource offers quick and easy to use strategies and recommendations that apprenticeship professionals can draw on to encourage employers to engage with and support Registered Apprenticeship Programs (RAPs). 

Explore industries to learn more about success stories of occupations companies are leveraging in apprenticeship.